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2019 , Vol. 63 >Issue 8: 45 - 56

DOI: https://doi.org/10.13266/j.issn.0252-3116.2019.08.007

Research on Motivation Factors of User Knowledge Innovation Behavior in Virtual Community Based on Endogenous and Exogenous Perspectives

  • Li He ,
  • Peng Lihui ,
  • Hong Chuang ,
  • Liu Jincheng ,
  • Zhu Linlin
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  • Management School of Jilin University, Changchun 130022

Received date: 2018-10-07

  Revised date: 2018-12-19

  Online published: 2019-04-20

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Abstract

[Purpose/significance] Studying the incentive factors of users' knowledge innovation behavior in virtual communities will help us to understand the motivation of it, and provide suggestions for promoting knowledge exchange and knowledge innovation in virtual communities.[Method/process] Starting from the dual situation of "endogenous motivation" and "exogenous motivation", the theoretical model of planned behavior is revised by integrating the theory of planned behavior, motivation theory and virtual community perception factors. Data are collected through questionnaire survey, and empirical tests are carried out with Smart PLS 2.0 and SPSS 22.0.[Result/conclusion] The results show that the sense of membership, influence and knowledge self-efficacy of virtual community have positive effects on the willingness to innovate knowledge for self-interest; subjective norms and group norms are positively correlated with the willingness to innovate knowledge for altruism; interactive environment of virtual community has positive effects on the willingness to innovate knowledge for altruism and on the innovation of knowledge sources and new ideas of new problems. The "self-interest" knowledge innovation will and the "altruistic" knowledge innovation will have a positive impact on knowledge source innovation and the development of new issues and ideas, and "self-interest" knowledge innovation will have a stronger impact than "altruistic" knowledge innovation will.

Key words： endogenous motivation; exogenous motivation; virtual community; knowledge innovation

Cite this article

Li He , Peng Lihui , Hong Chuang , Liu Jincheng , Zhu Linlin . Research on Motivation Factors of User Knowledge Innovation Behavior in Virtual Community Based on Endogenous and Exogenous Perspectives[J]. Library and Information Service, 2019 , 63(8) : 45 -56 . DOI: 10.13266/j.issn.0252-3116.2019.08.007

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