[Purpose/significance] Under the background of Internet age, knowledge payment becomes a new information interaction model, and the research on the influencing factors of user's online knowledge payment behavior will help us to further understand the user's online knowledge payment behavior, continue to attract users and optimize online knowledge for knowledge payment platform supply behavior. [Method/process] With the qualitative analysis software NVivo 11, 18 samples were selected as the semi-structured interview object, and the qualitative analysis of the interviewed original data was carried out to extract the seven main influencing factors of the user's online knowledge payment behavior, namely individual demand, individual recognition knowledge, quality of information, subjective norms, convenience conditions, alternatives, economic factors. [Result/conclusion] It is found that the individual demand is the most important influencing factor of the online knowledge payment behavior, the information quality is the key to the behavior of the online knowledge payment, the individual cognition and the subjective norm are the important influencing factors of the online knowledge payment behavior, convenience conditions and alternatives are of some account factors that affect the online knowledge payment behavior. The relatively unimportant influencing factors are economic factors.
Zhang Shuai
,
Wang Wentao
,
Li Jing
. Research on the Influencing Factors of User's Online Knowledge Payment Behavior[J]. Library and Information Service, 2017
, 61(10)
: 94
-100
.
DOI: 10.13266/j.issn.0252-3116.2017.10.013
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