[Purpose/significance] There is a lack of independent book reviewer system in China, so that the professional integrity of book reviewer cannot be restricted. This article proposed to establish a new system of "independent book reviewer" to regulate the value evaluation and criticism on books in order to promote the sustainable development of national reading activities. [Method/process] By demonstrating the credibility and integrity crisis and occupational dilemma, this article points out that the book reviewers should cherish their own rights to speech, provide fair evaluation, and be responsible for readers, so that the book reviewer can achieve relevant social status and respect. [Result/conclusion] This article holds that book reviewer should not experience embarrassment by the society and be marginalized. National reading calls for independent book reviewers. It is thus necessary to establish the system of book reviewer contracted by media, to regulate the occupational ethics, and to build the brand of independent book reviewers, so that the independent book reviewers can bring positive energy to national reading.