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Identifying Influential Users in Micro-group Using Association Rules
Received date: 2013-12-10
Revised date: 2014-01-06
Online published: 2014-01-20
This paper proposes a recognition model using association rules to identify the target users and choose Sina micro-group to build the model of association rules using the true data set. In order to ensure the validity of the model, this paper compares the result of association model with that of the current social network analysis and evaluation system. Lastly, in comparison with evaluation system, it is found that evaluation system should be modified to adapt the specific issues in micro-group and the association rules method can automatically process those problems, which also illustrates the universal use of the mode of association rules.
Key words： Micro-group; influential users; association rules; SNA; evaluation system
Wang Heyong , Lan Jinjiong . Identifying Influential Users in Micro-group Using Association Rules[J]. Library and Information Service, 2014 , 58(02) : 115 -120 . DOI: 10.13266/j.issn.0252-3116.2014.02.019
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