This article has reviewed the relevant theory of customers-companies information interaction and summarized the present situation of customers-companies information interaction in B2C E-commerce by using questionnaire survey and interview. It then analyzes "customer permission information interaction" of perceiving E-commerce strategy in the second generation E-commerce tide. Based on discussing the challenges to "customer permission information interaction", this work proposes a framework to optimize the mechanism of "customer permission information interaction" and presents some improvement strategies.
Bi Datian
,
Qiu Changbo
,
Teng Guangqing
. Optimization Strategies on Customer Permission Information Interaction Mechanism of B2C E-commerce[J]. Library and Information Service, 2013
, 57(16)
: 107
-111
.
DOI: 10.7536/j.issn.0252-3116.2013.16.020
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