A Study on the Effects of Positive and Negative Online Reviews on Consumers’ Initial Trust in C2C Vendors

Shan Chu Lu Yaobin

Library and Information Service ›› 2010, Vol. 54 ›› Issue (12) : 136-140.

PDF(491 KB)
Library and Information Service
PDF(491 KB)
Library and Information Service ›› 2010, Vol. 54 ›› Issue (12) : 136-140.

A Study on the Effects of Positive and Negative Online Reviews on Consumers’ Initial Trust in C2C Vendors

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2010, 54(12): 136-140

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