Research on Optimization of Information Transmission of E-commerce Based on Small-world Network

CHENG Xia

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Library and Information Service ›› 2010, Vol. 54 ›› Issue (04) : 140-143,148.

Research on Optimization of Information Transmission of E-commerce Based on Small-world Network

CHENG Xia

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Abstract

The model of network information transmission has the characteristics of small-world network. From the perspective of small-world theory, the author analyzes the characteristics of path, central nodes, clustering effect, breaking and rewiring in the transmission of e-commerce information.Based on the small-world network theory,from the aspects of information sharing model, information transmission model, information recommendation model and information prevention, the author proposes theoretical guidance and methods for establishment of information dissemination under e-commerce.

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small-world networks / e-commerce / information transmission / optimization

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CHENG Xia. Research on Optimization of Information Transmission of E-commerce Based on Small-world Network[J]. Library and Information Service, 2010, 54(04): 140-143,148