A study of CVAS customer satisfactory model and aspects based ACSI

Wang Chuanlei  Tan Xin  Zheng Hongjun

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Library and Information Service ›› 2009, Vol. 53 ›› Issue (22) : 48-11.

A study of CVAS customer satisfactory model and aspects based ACSI

Wang Chuanlei Tan Xin Zheng Hongjun

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Abstract

Content Value Added Servic (CVAS) is the main method for communication operator to enhance the subscriber value and the income under the circumstance of high marcket penetration. Combined with ACSI model, this paper constructs a CVAS customer satisfactory model and analyzes the influence factors from six aspects of channel,price,reputation of operator, promotion, content product and communication net.

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CVAS / customer satisfactory / model

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Wang Chuanlei Tan Xin Zheng Hongjun. A study of CVAS customer satisfactory model and aspects based ACSI[J]. Library and Information Service, 2009, 53(22): 48-11