[目的/意义]通过较为科学和系统地构建阅读推广活动评价指标体系，提高阅读推广活动的绩效。[方法/过程]比较国内相关文献提出的阅读推广活动评价指标、全民阅读体系及其指标，分析单个、单位和区域阅读推广活动的过程及其要素。[结果/结论]初步提出基于公共项目视角的阅读推广活动评价指标体系，共有6个一级指标：管理绩效、技术绩效、经济绩效、社会绩效、生态环境绩效、可持续发展绩效，以及19个二级指标，92个三级指标。这些指标有待进一步实证和校正。
[Purpose/significance] The paper aims to construct evaluation indicators for reading promotion activities scientifically and systematically, and to improve the performance of reading promotion activities. [Method/process] This paper compares the evaluation indicators of reading promotion activities and the national reading system and its indicators by relevant domestic literature. The process and factors of reading promotion activities of individual, unit and region are analyzed. [Result/conclusion] On this basis, the evaluation indicator system of reading promotion activities based on public project perspective is put forward. It has 6 first level indicators: the performance of management, technical performance, economic performance, social performance, environmental performance and sustainable development performance, and 19 second level indicators and 92 third level indicators. These indicators need to be further identified and validated.
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