图书情报工作

图书情报工作 >

2018 , Vol. 62 >Issue 7: 134 - 143

DOI: https://doi.org/10.13266/j.issn.0252-3116.2018.07.016

综述述评

使用与满足视角下社交网络用户行为研究综述:基于国外54篇实证研究文献的内容分析

  • 甘春梅 ,
  • 梁栩彬 ,
  • 李婷婷
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  • 1. 中山大学资讯管理学院 广州 510006;
    2. 香港大学工程学院 香港 999077
甘春梅(ORCID:0000-0001-8886-3748),副教授,博士,Email:ganchm3@mail.sysu.edu.cn;梁栩彬(ORCID:0000-0001-9878-3207),硕士研究生;李婷婷(ORCID:0000-0002-4425-1798),本科生。

收稿日期: 2017-09-25

  修回日期: 2017-11-24

  网络出版日期: 2018-04-05

基金资助

本文系国家自然科学基金项目"基于使用与满足理论的社交媒体使用机理研究：从采纳到持续使用的行为转变"（项目编号：71403301）研究成果之一。

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Understanding User Behavior of Social Networking Service from the Persepective of Uses and Gratifications: A Content Analysis of 54 Empirical Studies

  • Gan Chunmei ,
  • Liang Xubin ,
  • Li Tingting
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  • 1. School of Information Management, Sun Yat-sen University, Guangzhou 510006;
    2. Faculty of Engineering, The University of Hong Kong, Hongkong 999077

Received date: 2017-09-25

  Revised date: 2017-11-24

  Online published: 2018-04-05

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摘要

[目的/意义]基于使用与满足这一视角，对国外社交网络用户行为相关的文献进行系统的梳理与分析，以期对国内相关研究提供参考。[方法/过程]采用内容分析方法，遵循Webster和Watson的两阶段综述方法，共获取社交网络用户行为研究相关的实证类文献54篇；逐一阅读与分析这些文献，主要关注与分析每篇文献所应用的研究主题、理论基础、因变量、自变量与实证结果。[结果/结论]研究发现：已有研究通常整合多种理论来构建实证模型；认知需求、个人整合需求以及社会整合需求相关的影响因素被学者关注得最多；与此同时，情感需求与压力释放需求相关的影响因素也逐渐受到关注。后续研究需要关注不同层面的需求满足对社交网络用户行为产生的不同影响、不同代际的用户群体使用社交网络的行为以及社交网络沉迷行为这些日益浮现的重要议题。

关键词： 社交网络服务; 动机; 使用与满足; 用户行为; 内容分析

本文引用格式

甘春梅 , 梁栩彬 , 李婷婷 . 使用与满足视角下社交网络用户行为研究综述:基于国外54篇实证研究文献的内容分析[J]. 图书情报工作, 2018 , 62(7) : 134 -143 . DOI: 10.13266/j.issn.0252-3116.2018.07.016

Abstract

[Purpose/significance] Employing the uses and gratifications framework and using a mixed method, this study conducted a systematic review on user behavior of social networking service (SNS), aiming to provide a reference for related research in China. [Method/process] Following two-stage review methods by Webster and Watson, this study got 54 empirical studies. Furthermore, this study analyzed these articles and mainly focused on research topics, theoretical background, dependent and independent variables as well as the findings. [Result/conclusion] Results show that, researchers integrate multiple theories to develop research models to reveal SNS user behavior; in addition, factors related to cognitive needs, personal integrative needs and social integrative needs are the most explored to explain various SNS user behavior; moreover, factors related to affective needs and tension-release needs has attracted increasingly attention. Future studies could focus on the following research areas:the effects of different gratifications on SNS user behavior, SNS user behavior of different user types, and user behavior of SNS addiction.

Key words： social networking service; motivation; uses and gratifications; user behavior; content analysis

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