[目的/意义] 以剪纸作品为载体，通过探究不同个体在剪纸文化内涵认知上存在的偏差，了解在传统文化传播过程中导致个人对传统文化内涵认知的差异化的因素，以期能在传统文化的内涵识别、精准传播方面获得有益启示。[方法/过程] 通过眼动实验、问卷调查获取样本数据，采用方差分析判定影响个体对剪纸文化内涵认知的潜在因素。[结果/结论] 研究发现，文化程度、学科背景、对剪纸文化的了解程度、家庭文化氛围等因素会影响个体对剪纸文化内涵的识别，而性别则不会影响。在此基础上，就如何进行传统文化精准化传播给出建议。

[Purpose/significance] Taking the paper-cutting as the carrier, this paper studies the deviations of different individuals in recognizing the cultural connotation of papercutting culture to understand the factors leading to the differentiated recognition on the traditional cultural connotation in the transmission process of traditional culture, in order to provide enlightenment to the connotation identification and precision transmission aspects of traditional culture. [Method/process] The paper acquired sample data through eye movement experiment and questionnaires and analyzed potential factors generating influences on individuals' recognition on the cultural connotation through the variance components method. [Result/conclusion] The empirical analysis shows that the educational level, the subject background, the understanding level on papercutting culture and family cultural atmosphere would affect individuals in the identification process of the papercutting cultural connotation. Gender would not have any influence on individuals in the identification of papercutting cultural connotation. On this basis, it proposes suggestions on how to carry out precision transmission of traditional culture.