收稿日期: 2016-08-10
修回日期: 2016-09-03
网络出版日期: 2016-09-20
基金资助
本文系2016年度教育部人文社会科学研究规划基金项目“面向移动互联网的图书馆用户行为大数据分析与服务创新研究”（项目编号：16YJA870009）研究成果之一。
Comparative Analysis of Users' Searching Behavior When They Use WAP and APP to Access the Mobile Library
Received date: 2016-08-10
Revised date: 2016-09-03
Online published: 2016-09-20
[目的/意义] 对比用户在使用WAP和APP这两种方式访问移动图书馆时的检索行为，为移动图书馆的服务创新提供参考。[方法/过程] 通过对某高校图书馆OPAC系统移动端日志数据进行统计分析，从搜索会话、查询式、高频关键词以及检索方式等方面展开研究。[结果/结论] 发现用户更多地是使用WAP访问移动图书馆，相比之下，在使用APP访问移动图书馆时，用户更倾向于在短时间内进行较少的查询来结束搜索会话；使用这两种方式查询的高频关键词所属领域有很大的相似性，中文检索多集中在数学、管理学、经济学、社会学等领域；简单检索是用户访问移动图书馆时使用的主要检索方式，通过WAP访问的用户选择其他检索方式的比率要大于通过APP访问的用户。
吴丹 , 孙浩东 . 移动图书馆WAP和APP用户检索行为比较分析[J]. 图书情报工作, 2016 , 60(18) : 14 -20,34 . DOI: 10.13266/j.issn.0252-3116.2016.18.002
[Purpose/significance] This paper compares user seeking behavior when they use WAP and APP to access the mobile library in order to reveal users' searching behavior and give references to improve the service of the mobile library.[Method/process] For this purpose, this paper did statistic analysis on the search session, query, high frequency keywords and search methods, etc. by using the mobile library log from some university libraries' OPAC system.[Result/conclusion] The findings indicate that more users use WAP to access the mobile library. When they use APP to search the mobile library, their queries are less during a search session, and the time is shorter. Chinese keywords they frequently use belong to mathematics, economics, management, sociology and so on. The simple search is the most commonly method users choose, but they are more likely to change search methods when they use WAP accessing the mobile library.
Key words： mobile library; WAP; APP; user seeking behavior
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