工作研究

英美国家婴幼儿阅读推广项目研究及启示——基于拉斯韦尔5W传播模式

  • 王琳
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  • 吉林财经大学图书馆, 长春130117
王琳,吉林财经大学图书馆馆员,E-mail:wanglin7876@sohu.com。

收稿日期: 2013-01-04

  修回日期: 2013-02-25

  网络出版日期: 2013-03-20

Research and Inspiration of the National Baby Reading Promotion Projects in UK and USA——Based on 5W Communication Mode Theory of Lasswell

  • Wang Lin
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  • Library of Jilin University of Finance and Economics, Changchun 130117

Received date: 2013-01-04

  Revised date: 2013-02-25

  Online published: 2013-03-20

摘要

认为婴幼儿阅读指导是早期教育的重要内容,在分析英国"阅读起跑线计划"(Bookstart)和美国"出生即阅读"(Born to Read)以及"每一个孩子准备在你的图书馆阅读"(Every Child Ready to Read@ your library)这3项国家婴幼儿阅读推广项目及其启示的基础上,结合我国现已开展的儿童阅读推广活动,提出基于拉斯韦尔5W传播模式的婴幼儿阅读推广方案,其内容包括以青少年阅读推广委员会为推广主体,以阅读礼包为推广内容,以现场活动和网络媒介为推广渠道,以0-3岁婴幼儿为推广对象,达到婴幼儿阅读推广总目标。

本文引用格式

王琳 . 英美国家婴幼儿阅读推广项目研究及启示——基于拉斯韦尔5W传播模式[J]. 图书情报工作, 2013 , 57(06) : 85 -90,38 . DOI: 10.7536/j.issn.0252-3116.2013.06.015

Abstract

Reading guidance for babies is an important content of early education. This paper analyzes the projects of "Bookstart" in UK,"Born to Read" and "Every Child Ready to Read@ your library" in USA and their inspiration. According to children's reading promotion activities in China, a plan of baby reading promotion based on 5W communication mode theory of Lasswell is put forward. The plan regards the youth reading promotion committee as the promotion subject, reading packages as contents, the activity site and network media as channels, 0-3 year old babies as the objects, to achieve the reading promotion goal.

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