线上线下社会资本与社会化问答行为的关系研究&mdash;&mdash;以知乎医学和健康话题为例

张璐; 张鹏翼

doi:10.13266/j.issn.0252-3116.2017.17.011

PDF(1264 KB)

图书情报工作 ›› 2017, Vol. 61 ›› Issue (17) : 84-90. DOI: 10.13266/j.issn.0252-3116.2017.17.011 CSTR: 32305.14.CN11-1541.2017.17.011

情报研究

线上线下社会资本与社会化问答行为的关系研究——以知乎医学和健康话题为例

作者信息 +

The Relationship Between Online/Offline Social Capital and User Behavior in Social Q&A: the Case of Medical and Health Topics in Zhihu

Author information +

文章历史 +

摘要

[目的/意义]旨在探究线下社会资本水平不同的用户，在问答社区中累积的社会资本和问答社区行为是否存在差异。[方法/过程]以知乎网10个医学、健康类话题的6 927名用户为研究对象，借助职业声望、院校排名对其线下社会资本进行编码和排序，分析不同线下社会资本用户的线上社会资本积累和社区行为模式的特点。[结果/结论]部分线下社会资本如毕业院校名誉度与线上社会资本存在正向关联，但职业声望高低则与线上社会资本无关；线上结构性社会资本高的用户，其提问数量、专栏文章数量和关注人数较高，而线上认知性资本高的用户，其回答数量和专栏文章数量较高。这些结果有助于网站管理者识别、关注核心用户、优化用户激励制度，但样本用户为医学、健康话题参与者，结论普适性还有待验证。

Abstract

[Purpose/significance] This study aims to explore the relationship between users' online and offline social capital and their online behavior in a social Q&A site:zhihu.com. [Method/process] We collected profile information and activity data of 6 927 users from 10 medical and health topics, and analyzed the characteristics of online social capital accumulation and community behaviors of users. We ranked different offline social capitals. [Result/conclusion] 1) Some offline social capital such as the ranking of universities users graduated from is positively related to his/her cognitive and structural online social capital. However, the job position level is not related to the online capital. 2) Users with higher offline capital contributed more answers. 3) Online structural capital is positively related to the number of questions, articles, and followings; whereas, online cognitive social capital is positively related to the number of answers and articles. These results may help site managers to identify core users and optimize the user motivation mechanism. Our sample users are participants in medical and health topics, so the generalizability of the conclusions should be further examined.

导出引用

张璐, 张鹏翼. 线上线下社会资本与社会化问答行为的关系研究——以知乎医学和健康话题为例[J]. 图书情报工作, 2017, 61(17): 84-90 https://doi.org/10.13266/j.issn.0252-3116.2017.17.011

Zhang Lu, Zhang Pengyi. The Relationship Between Online/Offline Social Capital and User Behavior in Social Q&A: the Case of Medical and Health Topics in Zhihu[J]. Library and Information Service, 2017, 61(17): 84-90 https://doi.org/10.13266/j.issn.0252-3116.2017.17.011

中图分类号： G251

参考文献

[1] SHAH C, OH S, OH J S. Research agenda for social Q&A[J]. Library & information science research,2009,31(4):205-209.
[2] 林南,张磊.社会资本——关于社会结构与行动的理论[M]. 上海:上海人民出版社,2005:18-40.
[3] UPHOFF N. Learning from Gal Oya:possibilities for participatory development and post-Newtonian social science[M]. Ithaca:Cornell University Press,1992:279-332.
[4] 朱炜,郑大庆,王文灿,等. 基于社会资本视角的微信和微博的对比研究——以高校人群为例[J]. 情报杂志,2014(6):138-143.
[5] VALENZUELA S, PARK N, KEE K F. Is there social capital in a social network site? Facebook use and college students' life satisfaction, trust, and participation[J]. Journal of computer-mediated communication,2009,14(4):875-901.
[6] LEE J, LEE H. The computer-mediated communication network:exploring the linkage between the online community and social capital[J]. New media & society,2010,12(5):711-727.
[7] 李新锐,崔莎. 微博社会资本的影响因素[J]. 技术经济,2014(3):40-47.
[8] 张文宏. 中国的社会资本研究:概念、操作化测量和经验研究[J]. 江苏社会科学,2007(3):142-149.
[9] 李艳玲,阎力. 职业声望研究综述[J]. 社会心理科学,2005(S1):111-114.
[10] 李春玲. 当代中国社会的声望分层——职业声望与社会经济地位指数测量[J]. 社会学研究,2005(2):74-102,244.
[11] TAUSCZIK Y R, PENNEBAKER J W. Predicting the perceived quality of online mathematics contributions from users ' reputations[C]//Proceedings of the SIGCHI conference on human factors in computing systems. New York:ACM,2011:1885-1888.
[12] 张鹏翼. 在线社交网络中信息寻求行为的实证研究:以微博为例[J].情报杂志,2013,32(7):83-87.
[13] JIN J, LI Y, ZHONG X, et al. Why users contribute knowledge to online communities:an empirical study of an online social Q&A community[J]. Information & management,2015,52(7):840-849.
[14] LI G, YANG X, HUANG S. Effects of social capital and community support on online community members' intention to create user-generated content[J]. Journal of electronic commerce research,2014,15(3):190-199.
[15] 李林,魏泱. 基于社会资本理论的虚拟社区知识共享研究——以知乎网为例[J]. 商,2016(4):43.
[16] WANG G, GILL K,MOHANLAL M, et al. Wisdom in the social crowd:an analysis of Quora[C]//Proceedings of the 22nd international conference on World Wide Web, New York:ACM, 2013:1341-1352.
[17] SHAH C, OH J S, OH S. Exploring characteristics and effects of user participation in online social Q&A sites[EB/OL].[2017-02-01].http://www.firstmonday.dk/ojs/index.php/fm/article/view/2182.